The maker movement, the quiet, game-changing revolution near you #2

By Efthymios Altsitsiadis

◦ 5 min read 

One of the most overlooked and yet promising agents in the fight against climate change and towards realizing a circular society is the maker movement – a cultural trend that was founded on a simple premise: ordinary people manufacturing themselves what they need.

In the previous article, a glimpse of the transformative potential of democratized production for reaching the pressing societal, environmental and economic goals was attempted. The maker revolution, facilitated by the technological collaborative manufacturing capabilities can help citizens with getting access to advanced fabrication tools, skills and knowledge, to meet their own needs, reduce their carbon footprint, while creating new entrepreneurial opportunities for them and their community. For this potential to be realized, it is arguably increasingly important to understand how and why people become makers.

No movement can be successful, no community can be effective without engaging, growing, and sustaining its member base.

This was the organizing idea in the previous article. The empirical results from the Pop-Machina project were presented in overview to show the key motives, barriers and driving forces behind the decision to support and be involved in making. In this follow-up note, we complement this baseline with the next step: what can be done to act upon this knowledge.  

We draw this time insights from another running EU project – iProduce. Two large scale studies collected data from regular citizens, makers and manufacturers around Europe and the synthesis of the main quantitative results is taking place to compile some clear and actionable recommendations on how to engage with makers, existing and potential ones. The recommendations below are a preview of the upcoming report on the full findings, so it should be treated as work-in-progress snapshot.

Recommendation 1: Clearly communicate the culture of the community

On the one hand, many new makers seem to be driven by ecological and community progress beliefs and attitudes. The majority of people believe that makerspaces can make a big difference. On the other, respondents reported a lack of information with regard to the exact makerspaces’ scope and actions. Awareness about the maker-movement and its mission and benefits should not be considered a given, yet the alignment can make a considerable (and oftentimes ignored) difference in engagement. Community development and team building should be heavily promoted as in most makers, collaboration with like-minded peers is of highest priorities.

Recommendation 2: Encourage direct knowledge sharing: virtual training and skills exchange

Exchanging knowledge and gaining access to dedicated trainings is very important for makers. Such facilitations can take place digitally in which case users would expect to increase their knowledge and skills. Training could be targeted either to support a specific business venture, a creative project already underway, or for the primary purpose of gaining competencies for later use. Support in terms of direct knowledge sharing and mentorship, peer to peer online learning could be an additional option to allow existing technicians and experts to occasionally serve as mentors and advisors rather than teachers in platform-developed projects. 

Recommendation 3: Support matchmaking and professional networking

Participation in makerspaces opens up new horizons, enabling makers to reach out to a wider network which could also yield more professional opportunities. Or at least this is what the majority of the respondents expect. Makers and consumers want to be empowered, not only to depict their ideas for new products but to also be able to find expertise and manufacturing capabilities to implement them. Matchmaking services are deemed essential and at the same time, the analysis of existing roles and collaborations can set the ground for new synergies to be established and new opportunities to be identified. 

Recommendation 4: Diversity, inclusiveness, accessibility and empowerment

Makers tend to care a big deal about accessibility; they want to see action to involve groups which are underrepresented in the maker movement, such as women, elderly, low socioeconomic status groups or people with disabilities. They stress the importance of a respectful, inclusive and supportive culture, the unwarranted genderisation of tasks/interests and the need for more female role models in the social manufacturing world. While the maker movement has unique cultural elements, these are all cemented on the principles of diversity empowerment and unfettered access. 

Obviously, this list is not exhaustive. There are still so many lessons to learn, angles to explore, and diverse experiences and stories to be shared and studied that one should not treat this as anything more than a humble start. The empirical nature of these insights provides some needed confidence to these results, but as is often the case with self-reported data and online data collection methods, there are some limitations to the transferability and generalizability/representativeness of these results. Nonetheless, the people working in iProduce have put considerable effort to help practitioners, policy makers and makerspace managers better reach out to the maker base. These stakeholders sometimes must face an uphill battle, especially in the covid-era, in keeping things afloat, exploring different tools, triggers and business models. One can hope that such insights can still be useful or bring up more discussion about the way forward.   


This publication was based on the work undertaken by the European projects iPRODUCE “Unlocking the community energy potential to support the market uptake of bioenergy heating technologies”. iPRODUCE has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 870037.


About the Author

Assistant Prof. Efthymios Altsitsiadis, PhD (male) is a behavioural economist with a mind for interdisciplinary research. A user-centricity enthusiast, Efthymios is set to help provide evidence-based answers to some of the most persistent and evasive behavioural questions in a variety of areas like sustainability, health, energy and mobility. His Phd was in decision support systems and he is currently teaching Machine Learning and Digital Behaviour at CBS. He conducts research in collaborative production and circular economy, in advanced technological agents (smart apps, avatars, chat-bot services) and has worked as a social scientist in several cross-disciplinary research projects. 

Innovating Under Pressure – Grassroots’ social and distributed manufacturing during the pandemic

By Isabel Fróes

As Bowie almost made a prediction when he sang in his lyrics from 1981: ‘It’s the terror of knowing what this world is about/Watching some good friends screaming “Let me out!”/’, 2020 proved to be a year of challenges, which however took us to higher grounds of learning and collaboration in many unexpected ways.  

The sudden changes and lockdowns across the world led by Covid-19 sparked many initiatives and innovation in various fields. As presented in a previous blog post, it created opportunities for urban spaces to be rethought, experimenting with expanding and further developing various mobility formats.

Beyond urban spaces, the pandemic also became a fuel to push initiatives in other fronts, such as social and local manufacturing. 

Makerspaces and local production initiatives were well described in a recent blog post by my colleague Efthymios Altsitsiadis. During the pandemic, makerspaces became more than a niche, through shared content and distributed leadership, these spaces became relevant production resources. Makers collaborated and engaged in locally producing personal protective equipment (PPE), helping cities and countries better cope with the shortages and international supply chain issues during the first lockdown.  

CBS has followed this process closely as it is currently a partner in the EU-funded iPRODUCE project. The project started in January 2020 focusing on developing a novel social manufacturing platform that embraces manufacturing companies in the consumer goods sector. In short, the project is committed to bringing closer manufacturers, makers and consumer communities (MMCs) at the local level; to engage them into joint co-creation challenges for the manufacturing of new consumer products and the introduction of novel engineering and production (eco)systems; to fuse practices, methods and tools that both makers and manufacturing companies (SMEs specifically) are employing.

The project, as an innovation action (IA), has formed clusters in six locations, Denmark, France, Germany, Greece, Italy and Spain composed of Fablabs, makerspaces and research institutions. These clusters are defined as Collaborative Manufacturing Demonstration Facilities (cMDFs). In Denmark, CBS is the research institution working closely together with betaFACTORY forming the DK-cMDF.

In the context of this project, social manufacturing can be described as a primary ground to democratise innovation.

The ‘Do it yourself’ (DIY) movement, assisted by makerspaces and fablabs, offers opportunities for real exchange towards solutions to inform the development of many products through an open platform, to not only support, but also to expand these processes and broaden their reach across society. 

During the onset of the pandemic, when the project was only in its third month, while project activities required adjustments and re-planning, the fablabs and makerspaces in the distinct locations became important resources for local manufacturing facilities, closing a gap of problems related to international supply chain production and distribution regarding protective medical gear.

The open source community’s umbrella became a key local asset in bridging various groups and bringing makers together towards one goal – manufacturing products that would help save lives.

Spain, which was hit hard by the pandemic early on, spearheaded this movement in Europe. Already in March 2020, DIY groups organised themselves online (primarily WhatsApp and Telegram), sharing questions and designs through these social media platforms. Doctors and other types of stakeholders also joined some of these groups, providing expert information. They shared requests, talked together and developed designs and models, which were then 3D printed widely across in various makerspaces, sparking a local production and distribution supply chain. The distribution, which was initially done by volunteers, was carried out by taxi drivers and local police in an extraordinary mode of collaboration during the most extreme lockdown phases. By June 2020, over one million face shields had been produced and distributed across Spain [1].  

The Spanish face shield design, under the creative commons licence, was picked up by makers everywhere, including in Denmark, where the Facebook group ‘DK Makers mod Corona’ (DK Makers against Corona) was quick to adapt the design to specific Danish regulations and started locally producing the face shields during the first Danish lockdown. Over 63000 face shields were produced and distributed across the country by July 2020 and the Facebook group grew from 50 to over 2500 members during the same period.

In both cases, what stands out is the fact that the expertise, manufacturing capability and human resources are without doubt available everywhere and when a common and purposeful goal is set, fast and impactful results can be achieved.

These civic responses also bring forward questions on how society could make better use of these valuable resources for other distinct local challenges, and how we can positively disrupt mass global manufacturing towards distributed local manufacturing. As the pandemic initiatives have shown, by reorganising and setting common goals, makers and industry can bridge gaps, creating wider societal benefit that challenge the status quo and push new manufacturing opportunities that can define ‘new normals’ also for local production – taking all of it to higher and more sustainable levels in the 21st century.


iPRODUCE – “A Social Manufacturing Framework for Streamlined Multi- stakeholder Open Innovation Missions in Consumer Goods Sectors” (2020-2022) has received funding from the European Union’s Horizon 2020 research and innovation programme under Grant Agreement no. 870037. This publication reflects only the author’s view and the Commission is not responsible for any use that may be made of the information it contains.


References

[1] MAKERY, 2020. Spanish makers’ ongoing fight against COVID-19. Published by Cesar Garcia Saez.


About the Author

Isabel Fróes is a postdoc at MSC Department at Copenhagen Business School working in three EU projects (Cities-4-People, iPRODUCE and BECOOP). Isabel also has wide industry experience and has worked both as a user researcher and service design consultant for various companies in Denmark and internationally. For more detail please see her Linkedin profile.


Photo source: NC State University

The maker movement – the quiet, game-changing revolution near you

By Efthymios Altsitsiadis

Anyone can and should have access to the tools and knowledge necessary to build anything they might need or want. This statement struck me when I first read about the makers movement – a cultural trend that is associated with democratized manufacturing, 3D printing and maker spaces.

At the heart of the movement lies a simple premise – ordinary people manufacturing themselves what they need. Makers, alone or in communities, from any career or skill level are pulled into making something, from calligraphy to furniture to technology and lately to personal protective equipment.

Large institutions like the European Commission, the White house and the Chinese government herald the maker movement as a major driver for the new “industrial revolution”, a thriving multibillion market and a potential asset in the fight against climate change.

But as with every nascent field, there are many hurdles on our way there – this piece will touch upon what many (including me) consider the most important: understanding how and why people embrace the movement.

We already know that the increase of availability and affordability of digital fabrication tools such as 3D printers and laser cutters and the advance in certain collaborative technologies have favored the creation of a rapidly increasing number of Do-It-Yourself communities. What we know much less about is why people choose to become makers. This matters gravely, not only because makers are the lifeline of the movement – but because we need to be sure that everyone can enjoy the same access to fabrication. In a large study supported by the EU, we asked thousands of citizens around Europe their opinions regarding the maker movement [1].

We wanted to understand better what people know about the maker movement, how aware they are about fabrication and how they perceive the different facilities (e.g. makerspaces). We also investigated various attitudes and potential reasons that could be driving or hampering people’s support to the movement. More importantly, however, we asked participants about their intentions to become makers and what motivates them. 

Findings of our study

What we found confirmed many of our initial thoughts.

Most of the participants were not well aware about the maker movement (40% had no familiarity with the term), but about 1 in 5 respondents had some previous experience with making. These people come from all walks of life, and despite some small differences in demographics, every cohort is represented.

A very positive finding was that most people were very open to visiting, supporting or participating in making activities in their local area. For the majority of respondents, their participation in maker spaces would provide them with benefits and help them improve their skills. The majority also believes that makerspaces will have a positive impact on their region and will open-up new professional opportunities. We dug a bit deeper so we can get a better understanding of people’s motivations.

We found that respondents who have positive perceptions about sustainability and circular economy, who were familiar with the maker movement and who defined themselves as persons who like to repair or make things were significantly more likely to join the movement.

The results also indicate that demographics like gender and age could be playing a role in driving respondent’s perceptions and participation.

This study is useful in providing some additional evidence and answers regarding the engagement of Europeans with the Maker Movement to the existing body of knowledge. But it is obviously not enough. There are literally dozens of overlooked dimensions and potential levers for getting people involved or at least for actively supporting the movement. Essential issues like awareness, knowledge and skills, safety and accessibility, tools and incentives are all open for inquiry and experimentation. The movement itself is still shaping and many of the key characteristics should not be taken for granted; least of all its openness to everyone and its sustainability/circularity character.

The good news is that there are already major initiatives being deployed at various levels that are working on many of these angles (for interested readers I would like to refer you to projects like Pop-Machina, iProduce, Reflow, all sponsored by the EC and open to interested members of the public). In all these initiatives, cross-collaboration is key. Academics should work hand in hand with practitioners, industry and policy makers to embrace and support this amazing revolution and help nudge it towards its greatest ambitions – democratized access to circular production.   


References

[1] Panori, A., Piccoli, A., Ozdek, E., Spyridopoulos, K. and Altsitsiadis, A. (2020). Market research report. (Deliverable 2.2). Leuven: Pop-Machina project 821479 – H2020


About the Author

Assistant Prof. Efthymios Altsitsiadis, PhD is a behavioural economist with a mind for interdisciplinary research. A user-centricity enthusiast, Efthymios is set to help provide evidence-based answers to some of the most persistent and evasive behavioural questions in a variety of areas like sustainability, health, energy and mobility. He is currently teaching Machine Learning and Digital Behaviour at CBS. He conducts research in collaborative production and circular economy, in advanced technological agents (smart apps, avatars, chat-bot services) and has worked as a social scientist in several cross-disciplinary research projects.